JOYFACE RECORDS artist and DNA Affiliate Yared Kiflai drops new visuals for "Lotto", a wild day in the life of the Oakland MC. "I DONE BEEN THROUGH TOO MUCH DRAMA FLIP THE SCRIPT I NEED THE COMMAS" and "CUZZO LOCKED UP TOLD ME DO WHAT IT DO" sounds like a mission statement Kiflai has a adopted to push his movement to higher ground. Stay tuned to Drums & Ammo dot com for more from Yared.
LOTTO' PRODUCED BY JEAN BENZ DIRECTED BY KHUFU NAJEE & RISLOW CREATIVE DIRECTION BY MERHAWI YOHANNES & KOKIE PADILLA CINEMATOGRAPHY BY RISLOW STYLED BY OUTOFTHEODDINARY EDITED BY RISLOW COLORED BY KHUFU NAJEE A JOYFACE RECORDS PRODUCTION
@JeanBeanz @YaredXkiflai @khufunajee @byrislow
New art from Oakland by way of Cleveland's Dame Drummer. Dame continues to push the envelope and use his art to spark hard conversations. Peep the prep release: Get What You Gave Conceptualized, Written, Produced, Performed, Mixed and Mastered by: Dame Drummer Recorded at Zoolabs in Oakland, California Filmed and Directed by: NOBL Chief Lighting Technician/Gaffer: Benjamin Dennis This video was conducted as a social experiment to test the assumption that there needs to be a shift in thinking. A shift in power. A shift in mind body and spirit regarding racism in America and the rest of the free world. The song poses a real question that supersede the lyrics to the song. If you knew you were going to get what you gave would you still treat others the the way you do? Negatively or Positively: There is always a choice. "If you are neutral in situations of injustice, you have chosen the side of the oppressor." Desmond Tutu "The oppressed, having internalized the image of the oppressor and adopted his guidelines, are fearful of freedom." Paulo Freire This is the participants real-time reaction hearing "Get What You Gave" for the very first time. Follow him at https://www.instagram.com/damedrummer/ #DNA
East Oakland's Lo-Fiction representer Nimsins releases the audio portion of "It’s Been A Long Time Since I Cried", describe by Nimsins as "an audio-visual journey into my psyche." Earlier this month the Lo-Fiction crew dropped visuals for "Nike Check" described in an KQED piece by OG Penn as " illustrates the permanent pursuit of the purse."
Official release statement:
Inspired By The Hyper-Masculinity and Misogyny instilled in Young Black Boys Primarily. Although it’s just as prominent in all boys of color.
This Ep is an ode to all the people out there who struggle with their emotions, repression, depression, and even being desensitized in your reality.
Each Track (besides the intro) has a visual which directly reflects the mood and energy of the said song. The First Visual Will Be Released March 1st.
The Entire Project Was Produced By; @jesusgt
Recorded /Mixed/Mastered By; Dj Ammbush @ammbush