JOYFACE RECORDS artist and DNA Affiliate Yared Kiflai drops new visuals for "Lotto", a wild day in the life of the Oakland MC. "I DONE BEEN THROUGH TOO MUCH DRAMA FLIP THE SCRIPT I NEED THE COMMAS" and "CUZZO LOCKED UP TOLD ME DO WHAT IT DO" sounds like a mission statement Kiflai has a adopted to push his movement to higher ground. Stay tuned to Drums & Ammo dot com for more from Yared.
LOTTO' PRODUCED BY JEAN BENZ DIRECTED BY KHUFU NAJEE & RISLOW CREATIVE DIRECTION BY MERHAWI YOHANNES & KOKIE PADILLA CINEMATOGRAPHY BY RISLOW STYLED BY OUTOFTHEODDINARY EDITED BY RISLOW COLORED BY KHUFU NAJEE A JOYFACE RECORDS PRODUCTION
@JeanBeanz @YaredXkiflai @khufunajee @byrislow
East Oakland's Lo-Fiction representer Nimsins releases the audio portion of "It’s Been A Long Time Since I Cried", describe by Nimsins as "an audio-visual journey into my psyche." Earlier this month the Lo-Fiction crew dropped visuals for "Nike Check" described in an KQED piece by OG Penn as " illustrates the permanent pursuit of the purse."
Official release statement:
Inspired By The Hyper-Masculinity and Misogyny instilled in Young Black Boys Primarily. Although it’s just as prominent in all boys of color.
This Ep is an ode to all the people out there who struggle with their emotions, repression, depression, and even being desensitized in your reality.
Each Track (besides the intro) has a visual which directly reflects the mood and energy of the said song. The First Visual Will Be Released March 1st.
The Entire Project Was Produced By; @jesusgt
Recorded /Mixed/Mastered By; Dj Ammbush @ammbush