As a music person/DJ/Artist everyday holds anticipation for potentially discovering new music or art. Also, there's a saying that goes "hold the people close who expose you to good music" (or something like that). Either way, when Nimsins puts another Artist in the air I typically adopt as my own cause it's usually dope work. When I caught "Crazy in Da East featuring Nimsins" I knew Nims had another one for me to do my due diligence. Iso has a catalog to check into including his latest release " SYNESTHETIC", out now via the Even Biz platform (get ya money up, support the Artists). As an Oakland based platform we focus on amplifying the local folks who put paint where it ain't *Definition: do things differently, add their unique spin to the musical landscape. Iso reps what we know and love about Oakland and at the same time gives more context with lines "Analyze the last 24 before I sleep, I got one eye open it's the culture where I be". I'm about to ride to "SYNESTHETIC", do the knowledge and tap in with Iso. #DNA
Artist name: Iso, Nigeria born, Bay Area raised
Influences: My influences include, my country Nigeria, Oakland and the whole Bay Area, my mom, brother and sister. Individuals who thought independently, loved what they did and did it at the highest level, and blazed a different trail in their industry
About the Song/Video: Crazy In Da East is one of the singles from my 3rd album “Synesthetic” I released this song because the music video started to get a lot of traction. When I finished the album, I sent it to my boy WavyKev who is an amazing video director. After listening to the full project, “Crazy In Da East” was the one he wanted to shoot a video for, so we got to planning and executing. We dropped the video and things blew. When I saw how people gravitated to the video I decided to dropped the song instead of waiting for it to release with the album
What's next?: 3. The album “Synesthetic” will be dropping October 15th (available now HERE via Even Biz) which will include “Crazy In Da East” and 9 other genre bending songs. We will be shooting and releasing many more videos for the songs on the album and performing around the bay throughout the year.
Follow: @iso.ots @ofthesoul.art