Washington D.C. born, Los Angeles-based producer Adam Snow has spent the past decade building up his eclectic résumé with offerings in the electronic space and collaborations with Gucci Mane, OMB Peezy, Tory Lanez and more. Now he’s readying his next major project, AS LUCK WOULD HAVE IT with the first single in “9 to 5.” He’s enlisted Gary, Indiana rapper Freddie Gibbs, fresh off his critically acclaimed record Bandana and rising Houston emcee Tedy Andreas to trade verses on the inspirational track framed around the struggle of working a dead-end job. “I think the saddest thing I see when I see young people that have already given in. I’m like, that’s the time you fight. That’s the time you should try and fail and try again. Then it’s like, you get old and you can at least be like, ‘well, at least I tried, it didn’t work out,’” the producer says on the song’s introduction. “9 to 5” utilizes a guitar sample that will immediately bring the golden era of 90s west coast hip-hop production to mind paired with an angelic choral arrangement that demands multiple listens. Gibbs waxes about never being one to put up a traditional job’s bureaucracy and subsequently reaping the rewards with that mindset. Andreas gives props to ESPN’s Dan Le Batard, fits “meal-preppin’” into a multi-syllabic rhyme and overall builds upon the promise showcased in last year’s -Andreas Soriano. Hype Beast
JOYFACE RECORDS artist and DNA Affiliate Yared Kiflai drops new visuals for "Lotto", a wild day in the life of the Oakland MC. "I DONE BEEN THROUGH TOO MUCH DRAMA FLIP THE SCRIPT I NEED THE COMMAS" and "CUZZO LOCKED UP TOLD ME DO WHAT IT DO" sounds like a mission statement Kiflai has a adopted to push his movement to higher ground. Stay tuned to Drums & Ammo dot com for more from Yared.
LOTTO' PRODUCED BY JEAN BENZ DIRECTED BY KHUFU NAJEE & RISLOW CREATIVE DIRECTION BY MERHAWI YOHANNES & KOKIE PADILLA CINEMATOGRAPHY BY RISLOW STYLED BY OUTOFTHEODDINARY EDITED BY RISLOW COLORED BY KHUFU NAJEE A JOYFACE RECORDS PRODUCTION
@JeanBeanz @YaredXkiflai @khufunajee @byrislow
New art from Oakland by way of Cleveland's Dame Drummer. Dame continues to push the envelope and use his art to spark hard conversations. Peep the prep release: Get What You Gave Conceptualized, Written, Produced, Performed, Mixed and Mastered by: Dame Drummer Recorded at Zoolabs in Oakland, California Filmed and Directed by: NOBL Chief Lighting Technician/Gaffer: Benjamin Dennis This video was conducted as a social experiment to test the assumption that there needs to be a shift in thinking. A shift in power. A shift in mind body and spirit regarding racism in America and the rest of the free world. The song poses a real question that supersede the lyrics to the song. If you knew you were going to get what you gave would you still treat others the the way you do? Negatively or Positively: There is always a choice. "If you are neutral in situations of injustice, you have chosen the side of the oppressor." Desmond Tutu "The oppressed, having internalized the image of the oppressor and adopted his guidelines, are fearful of freedom." Paulo Freire This is the participants real-time reaction hearing "Get What You Gave" for the very first time. Follow him at https://www.instagram.com/damedrummer/ #DNA
A Film By: Amanda Beane & Pablo Circa Shot in Oakland, CA. "Summer may be approaching, but TRKRNR wants you to know that they always bring the heat regardless of the season. The Richmond, California duo (pronounced “track runner”) are premiering a new video today for their dreamy single “No Summer Days.” TRKRNR joined forces with fellow Bay Area artist Trailer Limon (of the San Francisco group The Pendletons) for the track that will be released along with the tune “Stimulate” on March 22. The new video aptly reflects the collaboration as it celebrates the Bay Area’s diverse culture and music scene. Saul Vallens and Gyrefunk, the two artists who comprise TRKRNR, grew up together in San Jose and the new video shows their deep appreciation for the artistic richness of the region. The visuals from Pablo Circa and Amanda Beane show scenes of a house party hosted by Oakland artist Astu, with slow gliding shots of people vibing, dancing, and just enjoying each other’s company. The patient, deliberate camera work offers an appropriate visual component to “No Summer Days,” which features a laidback groove and beautifully hazy production. TRKRNR’s music and video both represent the deep soul of everyday life, particularly in a place teeming with artists like the Bay Area." -Evan Crandell, Earmilk