VIDEO: Tajai and The Architect - Zero Sum Game (Directed by Smash Rockwell)

Smokey & Craig, The Chef and Tony Starks, Ren & Stimpy....what's the common denominator here?! Super Duo's (!) add to that list the duo of The Architect (Sample chopper soul provider for Homeliss Derilex/Stone’s Throw/Planet Asia, Nowaah The Flood, supplier of the fire *for more info on The Architect refer to the folder on Kanye West desktop that say's "The Architect") and Tajai Massey, Souls of Mischief/Hiero member and place holder of Marshall Mathers favorite rap patterns " "if I had to grip my pad the riffs I grab would rip and stab...." SOM's "Never no More". "Zero Sum Game" finds The Architect on the boards with Gritty organ chops/Low end bass and dusty drums and T. Massey "running the blitz" on the mic with the West Oakland train yard as the back drop. "Zero Sum Game" is the debut single from the upcoming project BLACK/TEC (2020 Clear Label Media Group), stay tuned. For now download "Zero Sum Game" now at https://tajai.bandcamp.com/track/zero-sum-game 
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@Architecthhp @rapnoir

VIDEO: Marciano YR "No Mercy" (Freestyle)

Oakland MC/Producer Marciano YR of FXVE STAR MUSIC GROUP drops new visuals for "No Mercy", a bar beatdown with a back drop reminiscent of Outkast "Players Ball". "No Mercy" Directed by 1979, has YR with get up get out and get something bars i.e. "A stroke of brilliance I woke up willing to go the distance". Brought to you by DNA family member Tyranny Allen of Marketing Kings. Bay Area business in full effect. Follow the Drums & Ammo Affiliates at IG: @MarcianoYR @one9seventy9 @Marketing_kings

Everlast - Slow Your Roll (Official Music Video)

Newness from visual staple Jason Goldwatch & Everlast. The Soul Assassin Everlast carries on tradition of delivering grit. Directed by Jason Goldwatch "Weapons and Ammo" - M13industries.com as well as DarkAllianceFirearms.com Featuring "MirrorMan" - FaceBook.com/MirrorManLV

Yard Massive [Planet Asia, Kubiq, Shake Da Mayor, & Demont Demont] - WE OK (Official Video)

Planet Asia links back up with his original rhyme partners, YARD MASSIVE, for their new video "WE OK" with Kubiq, Shake Da Mayor, and Demont Demont. The New Single come off the new YARD MASSIVE album, "Yard to the Last Song" out now on all major streaming platforms. Yard Massive is a Hip-Hop crew from Fresno, CA, originally known as Yard Massive but rocked under the name Shkool Yard during the early 2000's. The original Yard Massive crew was the collection of Planet Asia, Kubiq, Shake Da Major and Supa Supreme, the current roster includes Demont Demont. Supa Supreme doesn't appear to be in the newest iteration of the click. Their first EP/LP as Shkool Yard "A New Beginning" featured 8 tracks as well as an instrumental for each. The production was handled by Joey Chavez, Protest and KutMasta Kurt, who also released the project via his Threshold Recordings in 2002. This 12", "Fashion Show" and "Sit Back & Chill," are both produced by KutMasta Kurt and was the first of two 12" releases from the project. In its simplest form, it's hard beats and dope West Coast rhymes. 

Shabazz Palaces - Chocolate Souffle [OFFICIAL VIDEO]

 
“Chocolate Souffle” is a scorching, electrofunk standout and the second official video from Shabazz Palaces‘ The Don of Diamond Dreams, directed by David Shields and James Nugent (Marshawn Lynch: A History). The performative visual stars Shabazz Palaces’ Ishmael Butler amid a dizzying array of images set to match the songs rapid-fire lyrics, and was compiled by Shields, Nugent, and Butler (who acts as the video’s director of photography). Shabazz Palaces The Don of Diamond Dreams will be available April 17th, 2020 worldwide on Sub Pop. The album is now available for preorder from Sub Pop over here

Adam Snow - 9 to 5 ft. Freddie Gibbs & Tedy Andreas (Video)

Washington D.C. born, Los Angeles-based producer Adam Snow has spent the past decade building up his eclectic résumé with offerings in the electronic space and collaborations with Gucci Mane, OMB Peezy, Tory Lanez and more. Now he’s readying his next major project, AS LUCK WOULD HAVE IT with the first single in “9 to 5.” He’s enlisted Gary, Indiana rapper Freddie Gibbs, fresh off his critically acclaimed record Bandana and rising Houston emcee Tedy Andreas to trade verses on the inspirational track framed around the struggle of working a dead-end job. “I think the saddest thing I see when I see young people that have already given in. I’m like, that’s the time you fight. That’s the time you should try and fail and try again. Then it’s like, you get old and you can at least be like, ‘well, at least I tried, it didn’t work out,’” the producer says on the song’s introduction. “9 to 5” utilizes a guitar sample that will immediately bring the golden era of 90s west coast hip-hop production to mind paired with an angelic choral arrangement that demands multiple listens. Gibbs waxes about never being one to put up a traditional job’s bureaucracy and subsequently reaping the rewards with that mindset. Andreas gives props to ESPN’s Dan Le Batard, fits “meal-preppin’” into a multi-syllabic rhyme and overall builds upon the promise showcased in last year’s -Andreas Soriano. Hype Beast