Everlast - Slow Your Roll (Official Music Video)

Newness from visual staple Jason Goldwatch & Everlast. The Soul Assassin Everlast carries on tradition of delivering grit. Directed by Jason Goldwatch "Weapons and Ammo" - M13industries.com as well as DarkAllianceFirearms.com Featuring "MirrorMan" - FaceBook.com/MirrorManLV

Adam Snow - 9 to 5 ft. Freddie Gibbs & Tedy Andreas (Video)

Washington D.C. born, Los Angeles-based producer Adam Snow has spent the past decade building up his eclectic résumé with offerings in the electronic space and collaborations with Gucci Mane, OMB Peezy, Tory Lanez and more. Now he’s readying his next major project, AS LUCK WOULD HAVE IT with the first single in “9 to 5.” He’s enlisted Gary, Indiana rapper Freddie Gibbs, fresh off his critically acclaimed record Bandana and rising Houston emcee Tedy Andreas to trade verses on the inspirational track framed around the struggle of working a dead-end job. “I think the saddest thing I see when I see young people that have already given in. I’m like, that’s the time you fight. That’s the time you should try and fail and try again. Then it’s like, you get old and you can at least be like, ‘well, at least I tried, it didn’t work out,’” the producer says on the song’s introduction. “9 to 5” utilizes a guitar sample that will immediately bring the golden era of 90s west coast hip-hop production to mind paired with an angelic choral arrangement that demands multiple listens. Gibbs waxes about never being one to put up a traditional job’s bureaucracy and subsequently reaping the rewards with that mindset. Andreas gives props to ESPN’s Dan Le Batard, fits “meal-preppin’” into a multi-syllabic rhyme and overall builds upon the promise showcased in last year’s -Andreas Soriano. Hype Beast

Nelson Dialect x Xana Soulsearcher - Translate the Dream (Video)

New clip from Dialect and producer Xana Soulsearcher. Written & recorded during a flight layover one night in Paris, "Translate the Dream" captures the crew maneuvering through the city which compliments the Xana Soulsearcher track perfectly. Peep the technique and stay connected @Nelson.Dialect Xana SoulSearcher shot by @Konstantine1979 #DNA

Yared Kiflai - LOTTO (video)

 

JOYFACE RECORDS artist and DNA Affiliate Yared Kiflai drops new visuals for "Lotto", a wild day in the life of the Oakland MC. "I DONE BEEN THROUGH TOO MUCH DRAMA FLIP THE SCRIPT I NEED THE COMMAS" and "CUZZO LOCKED UP TOLD ME DO WHAT IT DO" sounds like a mission statement Kiflai has a adopted to push his movement to higher ground. Stay tuned to Drums & Ammo dot com for more from Yared. 

LOTTO' PRODUCED BY JEAN BENZ DIRECTED BY KHUFU NAJEE & RISLOW CREATIVE DIRECTION BY MERHAWI YOHANNES & KOKIE PADILLA CINEMATOGRAPHY BY RISLOW STYLED BY OUTOFTHEODDINARY EDITED BY RISLOW COLORED BY KHUFU NAJEE A JOYFACE RECORDS PRODUCTION

@JeanBeanz @YaredXkiflai @khufunajee @byrislow