Washington D.C. born, Los Angeles-based producer Adam Snow has spent the past decade building up his eclectic résumé with offerings in the electronic space and collaborations with Gucci Mane, OMB Peezy, Tory Lanez and more. Now he’s readying his next major project, AS LUCK WOULD HAVE IT with the first single in “9 to 5.” He’s enlisted Gary, Indiana rapper Freddie Gibbs, fresh off his critically acclaimed record Bandana and rising Houston emcee Tedy Andreas to trade verses on the inspirational track framed around the struggle of working a dead-end job. “I think the saddest thing I see when I see young people that have already given in. I’m like, that’s the time you fight. That’s the time you should try and fail and try again. Then it’s like, you get old and you can at least be like, ‘well, at least I tried, it didn’t work out,’” the producer says on the song’s introduction. “9 to 5” utilizes a guitar sample that will immediately bring the golden era of 90s west coast hip-hop production to mind paired with an angelic choral arrangement that demands multiple listens. Gibbs waxes about never being one to put up a traditional job’s bureaucracy and subsequently reaping the rewards with that mindset. Andreas gives props to ESPN’s Dan Le Batard, fits “meal-preppin’” into a multi-syllabic rhyme and overall builds upon the promise showcased in last year’s -Andreas Soriano. Hype Beast
JOYFACE RECORDS artist and DNA Affiliate Yared Kiflai drops new visuals for "Lotto", a wild day in the life of the Oakland MC. "I DONE BEEN THROUGH TOO MUCH DRAMA FLIP THE SCRIPT I NEED THE COMMAS" and "CUZZO LOCKED UP TOLD ME DO WHAT IT DO" sounds like a mission statement Kiflai has a adopted to push his movement to higher ground. Stay tuned to Drums & Ammo dot com for more from Yared.
LOTTO' PRODUCED BY JEAN BENZ DIRECTED BY KHUFU NAJEE & RISLOW CREATIVE DIRECTION BY MERHAWI YOHANNES & KOKIE PADILLA CINEMATOGRAPHY BY RISLOW STYLED BY OUTOFTHEODDINARY EDITED BY RISLOW COLORED BY KHUFU NAJEE A JOYFACE RECORDS PRODUCTION
@JeanBeanz @YaredXkiflai @khufunajee @byrislow
We stumbled on producer Omer in a Jake One Twitter thread, "Here, Have This Last Beat Tape" is a 6 track beat tape with all the head nod value needed to hold your attention. Twitter: follow Omer at @OmarALZoal