VIDEO: Tajai and The Architect - Zero Sum Game (Directed by Smash Rockwell)

Smokey & Craig, The Chef and Tony Starks, Ren & Stimpy....what's the common denominator here?! Super Duo's (!) add to that list the duo of The Architect (Sample chopper soul provider for Homeliss Derilex/Stone’s Throw/Planet Asia, Nowaah The Flood, supplier of the fire *for more info on The Architect refer to the folder on Kanye West desktop that say's "The Architect") and Tajai Massey, Souls of Mischief/Hiero member and place holder of Marshall Mathers favorite rap patterns " "if I had to grip my pad the riffs I grab would rip and stab...." SOM's "Never no More". "Zero Sum Game" finds The Architect on the boards with Gritty organ chops/Low end bass and dusty drums and T. Massey "running the blitz" on the mic with the West Oakland train yard as the back drop. "Zero Sum Game" is the debut single from the upcoming project BLACK/TEC (2020 Clear Label Media Group), stay tuned. For now download "Zero Sum Game" now at https://tajai.bandcamp.com/track/zero-sum-game 
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@Architecthhp @rapnoir

VIDEO: Marciano YR "No Mercy" (Freestyle)

Oakland MC/Producer Marciano YR of FXVE STAR MUSIC GROUP drops new visuals for "No Mercy", a bar beatdown with a back drop reminiscent of Outkast "Players Ball". "No Mercy" Directed by 1979, has YR with get up get out and get something bars i.e. "A stroke of brilliance I woke up willing to go the distance". Brought to you by DNA family member Tyranny Allen of Marketing Kings. Bay Area business in full effect. Follow the Drums & Ammo Affiliates at IG: @MarcianoYR @one9seventy9 @Marketing_kings

Everlast - Slow Your Roll (Official Music Video)

Newness from visual staple Jason Goldwatch & Everlast. The Soul Assassin Everlast carries on tradition of delivering grit. Directed by Jason Goldwatch "Weapons and Ammo" - M13industries.com as well as DarkAllianceFirearms.com Featuring "MirrorMan" - FaceBook.com/MirrorManLV

Adam Snow - 9 to 5 ft. Freddie Gibbs & Tedy Andreas (Video)

Washington D.C. born, Los Angeles-based producer Adam Snow has spent the past decade building up his eclectic résumé with offerings in the electronic space and collaborations with Gucci Mane, OMB Peezy, Tory Lanez and more. Now he’s readying his next major project, AS LUCK WOULD HAVE IT with the first single in “9 to 5.” He’s enlisted Gary, Indiana rapper Freddie Gibbs, fresh off his critically acclaimed record Bandana and rising Houston emcee Tedy Andreas to trade verses on the inspirational track framed around the struggle of working a dead-end job. “I think the saddest thing I see when I see young people that have already given in. I’m like, that’s the time you fight. That’s the time you should try and fail and try again. Then it’s like, you get old and you can at least be like, ‘well, at least I tried, it didn’t work out,’” the producer says on the song’s introduction. “9 to 5” utilizes a guitar sample that will immediately bring the golden era of 90s west coast hip-hop production to mind paired with an angelic choral arrangement that demands multiple listens. Gibbs waxes about never being one to put up a traditional job’s bureaucracy and subsequently reaping the rewards with that mindset. Andreas gives props to ESPN’s Dan Le Batard, fits “meal-preppin’” into a multi-syllabic rhyme and overall builds upon the promise showcased in last year’s -Andreas Soriano. Hype Beast

Zell DMR "Same Shit" (Produced By Ammbush)

"Same Shit" New work from Zell DMR and DNA representer Ammbush. Words from Ammbush: "I met Zell through the group The Jealous Guys. He came by Fairfax Studio (Oakland) and we holla'd about getting together on some songs. I blasted off a couple of joints and this is what we came up with. I'm looking forward to rocking in the studio with Zell and the rest of the crew in the future." Stay tuned for more from this Bay Area SF/OAK duo. Follow Zell DMR: IG: @Zell_DMR @Ammbaataa