CULTURE CONTENT — Jay Electronica

Yared Kiflai is a rap artist from Oakland, Ca, who recently collaborated with Grammy Award- winning producer, Jake One, on the single “Church On The Move.” Today, Drums & Ammo (founded by Ammbush; Dj/Producer, Oakland Faders) premieres the music video for the single. Shot in the hills of Berkeley, CA, and directed by Khufu Najee, the visual is a satirical take on the “journey to success” most young MC’s face. Accompanied by his close friends, all dressed as young warlords and packed into the back of a pickup truck, Yared takes viewers on a dreamlike tour of his doubts, fears,...